Hershy chocolate bar Research Paper Example | Topics and Well Written Essays - 2250 words

Hershy chocolate bar - Research Paper Exampleire of man to find something sweet to consume dates back to primitive times.Chocolate traces its history to the ancient Romans, Egyptians, Greeks and the Chinese. However, during that period, it was considered a luxurious cross that only few could afford. It evolved from ancient forms to the modern patience centered in Europe. It evolved because of the change magnitude availability of sugar. The increase availability transformed it from an ancient delight into a main modern confectionery industry. The modern industry produces a relatively cheaper food that many people enjoy. This paper will, therefore, analyze the strengths and weaknesses, marketing strategies, consumer behaviors, as wellhead as, the branding strategies that may be associated with Hershey Foods Corporation.The first confectioners in United States were the Dutch bakers of New Amsterdam which were afterwards named New York. There were about 1000 manufacturers in the US at the beginning of the twentieth century. They offered economic consumption to about 27000 workers through which they managed to register total sales of about $60million annually. Until the 1900s, the common equipments that would be used in these enterprises were mainly of kettles, shallow trays, hand cutters, starch boards and hand printers. Compared to the current equipment most of these equipment could be termed inefficient. Efficiency increased with the introduction of European candy manufacturing inventions. They enabled production of candy in large quantities at a more than pocket friendly price (Schiffman et al, 2006). This greatly improved sanitary conditions in the manufacturing industries, especially, to the candy manufactures. Besides, the increase in production played a significant role in meet the growing demand for chocolate. The beginning(a) and the Second World War also contributed to the mass production of candy considering candy was consumed by the armies in t he war fields. In addition, the many improvements in the candy industry making led to it