Preliminary investigation report Essay Example | Topics and Well Written Essays - 1000 words

Preliminary investigation report - Essay ExampleThe go withs target commercialises let in local clients as well clients from foreign countries.The companys mission is to be able to offer innovative, web-based software products for land and water imagery managers requiring efficient information access for operational, tactical and strategic planning.In more specific terms, the companys long-term objectives include t he following points. Within 5 years, the companys hope to earn $10 million in gross revenues, gravel an annual profit of 30% after tax, increase forest industry commercialize share by 15% annually in BC and Western US, penetrate one in the raw vertical foodstuff per year, be able to maintain the growth rate of in the vertical market by adding one project or client on an annual basis, and break into the international market by snagging a minimum of international projects per year in Asia.Several concerns and opportunities were mentioned. The first-class honours degr ee is to kick in the company as a household name when it comes to land management software. The company also hopes to establish itself as a big brand name in providing consultancy services, training, and customization in the said field.In order to establish itself as a market leader in the local scen... In order to establish itself as a market leader in the local scene, one should have a lot of guests. To bloodline in more sales, the company should be visible to authorization clients locally as well as abroad. With this end in mind, the company is keen on putting up their own website. This pull up stakes coiffe not only as a information center to current and potential clients but will bring in more sales what with the ease of availing products online and within the comforts of ones home. The company, being global in scale has recently felt that the market is too large to maintain strong relationships with all potential buyers. The company has been used to utilizing direct mail to attract new clients. However, this method does not ensure that the brochures and ad material are reaching the decision makers of the target companies. The current advertisement setup uses mail-outs to special groups which have been selected based on predefined criteria. These are sent out every 2-3 months. Instead of doing this, focus on the discern persons for such companies, send them emails and find out how they will be able to use the software, and if possible, set up presentation meetings over lunch or dinner. This way, with a clear void to fill, the goal is more cerebrate and a strategy to present the product in the best way possible to the potential customer can be formulated. Also, contingency plans can be setup in case the client rejects the first approach. Moreover, if the correspondences would prove that the prospect is a dead end, it should send the signal that its time to move on to opposite prospects, thus saving time. To determine the contents for a website, t he researcher should be familiar with the operations of the company. in advance the interview sessions, the